The article of the week for this episode of Reading for Success is from Harvard Business Review. Kristen reviews Adapt Your Business to the New Reality by Michael G. Jacobides and Martin Reeves. The authors look at companies that come out of severe economic downturns with growth rather than negative results. They argue that these winners are companies who take a hard look at changes in consumer behavior that stick after the crisis is over and adjust their business plans to accommodate those permanent changes in behavior. Tune in to hear how Kristen feels that relates to Customer Success.
Also, Kristen kicks off a review of one of her favorite CS books, The Effective Manager by Mark Horstman, and goes over Chapters 1-3. Enjoy!
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