In this week’s minisode of Reading for Success, Kristen reviews an article from HBR.org by Doug J. Chung titled “How to Shift from Selling Products to Selling Services.” It is about how sales teams need to shift their approach because they are now not selling products but they're selling solutions. Find out if Kristen agrees with this as she digs into the piece by listening in now.
Next week, we will start a new book - The Effortless Experience by Matthew Dixon, Nick Toman, and Rick DeLisi. Looking forward to reading along with you!
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