Listen to this week's Reading for Success podcast, where Kristen continues her review of The Jobs to be Done Playbook by Jim Kalbach, by going over Chapters 3 & 4. These chapters start getting into the meat of the book and use 8 different plays using the Jobs to be Done framework. Explore how you can use customer interviews to discover unmet needs in your Customer Success strategy and how to resolve those issues.
If you’re reading along with us, you can read ahead to Chapters 5 & 6, which Kristen will be reviewing next week.
And don’t forget to check out our recent Strikedeck Radio episode where Kristen interviewed the author himself! Listen here.
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