This week, Kristen begins her review of The Jobs To Be Done Playbook by Jim Kalbach by going over Chapters 1-2. These chapters are an introduction to the framework of the Jobs to be Done guidelines. Don't forget to read the introduction to the book first, which covers the philosophy behind the framework and provides context for the rest of the book.
Kristen previously interviewed Jim on our Strikedeck Radio podcast as well so be sure to check that out here.
You can read ahead for next week, when Kristen will go over Chapters 3-4, which cover some of the actual plays involved in Jim's approach to customer success. Enjoy!
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